New MADRA mascot unveiled for 2018 Dogathon on May 27th

Press Release

22 May 2018


MADRA’s new mascot was unveiled to the public this week on the Salthill prom, in time for their 2018 ‘Paws on the Prom’ Dogathon, which takes place on Sunday, May 27th at 1pm.

The event begins at the Claddagh and all money raised will go to the Connemara-based dog rescue and adoption charity.

The mascot, who has yet to be named, will lead the way on Sunday, taking over 1,000 paws along the prom to Blackrock.

MADRA General Manager, Jonathan Kent, is hoping for a record breaking year, in what is their biggest fundraising initiative of 2018.

Last year, the charity rescued 789 neglected and abandoned dogs from counties Galway and Mayo.  Running costs are now at approximately €370,000 per year.

All money raised at the Dogathon event goes directly to supporting the canines in their care.

“There has been a great reaction to our new mascot!” explains MADRA General Manager, Jonathan Kent.

“We hope the, as yet unnamed, mascot will encourage families to join us on Sunday for what will be a great day out.  The Dogathon is so important to MADRA.  The event helps us to raise the much needed funds to keep our services going.

“The money raised allows us to rescue and rehome as many dogs as we can. It’s also a great chance for the people who support MADRA – whether they be volunteers, donors, adopters, or those interested in our work – to come together and show their support for the charity.

“Last year was such a great day.  There was a really positive vibe and attitude from everyone that I met.  I was overwhelmed to see all of the dogs on the day, all breeds big and small.  It’s just a wonderful sight for any dog lover.

Meet Madra Mascot in his world 360 degrees around here

“The event is aimed at everyone and will be a lovely family fun day out.”

For more, visit

Registrations take place on Dogathon day, Sunday, May 27th from 11am at the Claddagh Hall. Registration is €10 per adult, €5 per child, or €25 for a family (two adults and two children).

All dogs go free, but participants are encouraged to raise sponsorship to help MADRA continue to find new homes for unwanted, neglected and abandoned dogs.

The dog that raises the most for this year’s Dogathon will win a professional photoshoot and a place on the cover of the 2019 MADRA calendar.

For all enquiries, please contact Jonathan Kent on 091 584274.

Registered Charity Number 20072698

Photos can be reproduced free of charge.

Photographs by Darius Ivan


MADRA’s new mascot was unveiled this week with the help of MADRA rescue dog Ciara, in time for the 2018 Dogathon, taking place on Sunday, May 27th at 1pm

Editors’ note:

MADRA – Mutts Anonymous Dog Rescue and Adoption – is a volunteer-run dog rescue and adoption charity based in Camus, Connemara, Co Galway.  In 2017, MADRA rescued 789 dogs and pups and is dedicated to finding new homes for unwanted, neglected, abused and abandoned dogs. For more see

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